Gerry Weber

Merchandise management system for fashion and lifestyle

The central theme in the fashion industry has long been vertical integration. Dealers create their own labels; industry has to counter this challenge with new shopping area concepts. In addition to constructing necessary retail knowhow, the tools required to plan, manage and control must be provided. The industry faces the question: whether to expand existing industry solutions for retail functionality or change to new retail merchandise management systems?

Gerry Weber International AG was faced with just this question. The company wants to expand continually its retail format "Houses of Gerry Weber" nationally and internationally. 300 to 400 stores should be opened, every second one in European countries outside Germany.

Therefore, Gerry Weber decided on replacement with the alexa Retail System for Fashion & Lifestyle from SALT Solutions. alexa is installed once and allows integrative work from assortment planning and operational product management to operating and controlling. Branches are connected by: