Customer Orientation in Retail Business

An increasing trend in store-based retailing is getting to know customers better. Key to this is the personalization of sales. This creates a great potential for customer information, such as: purchased articles and preferred price range along with postal and e-mail addresses, telephone number and often birthday.

From these data, valuable knowledge can be generated: What customer relationship is profitable and ensures high margins? How do I reach these customers best? Which articles do they prefer? Customer structure and purchase analyses provide these facts. However, a prerequisite is the ability to combine extensive individual data into useful information and transform it into knowledge. This is exactly where our services excel. Based on advanced data-warehouse technology, we support the analysis of customer behaviour and optimize target group selection, and thus the sales approach.

Features include:

• Target group marketing
• Customer needs analysis
• Customer Lifetime-Value Analysis
• Customer combined purchase analysis
• Sales approach
• Campaign planning
• Campaign implementation
• Campaign monitoring
• Campaign controlling
• Data cleansing
• Duplicate check

CRM Solution Benefits:

• Clear focus of the approach to an attractive target group through flexible analysis of customer structure and buying behaviour.
• Considerably easier work when sending direct mail or newsletters through the automatic generation of mailing lists.
• Complete customer history allows you to create a meaningful client view with targeted up- and cross-selling potential.
• An integrated Data Quality Management provides you a true sales profile of each customer.
• Avoidance of error-prone and expensive duplication by integrating with all major Merchandise Management Systems.
• Campaigns can be converted into economic success through permanent budget transparency and measurability of the impact on customer loyalty.